What do you do when a palette released under your brand becomes more iconic than the brand itself? You cash it in by turning the household name into a full fledge collection. Yeap, that’s what Urban Decay is planning to do with their famous Naked Palettes, released back in 2010, and remain very much sought after until today.
“We are tapping into the success of our Naked palettes to create a Naked franchise that focuses on color, as well as a new line called Naked Skin, which is focused on complexion,” Urban Decay’s creative director, Wende Zomnir when interviewed by WWD.
