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JFW 2014: All Eyes on the Cleo Fashion Awards!

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For the Most Promising Accessories Brand, the finalists were whittled down to House of Jealouxy, Massicot, and Rosalyn Citta. What I love about this year’s accessories brand finalists is that how diverse their styles are: Rosalyn Citta is very well-polished, Massicot fun and colourful, and House of Jealouxy turning up the theatrical and satirical tones.

Titled Write Me Letters, the choice of words by House of Jealouxy to adorn thispar avion-inspired collection gave us idea to be a bit more playful in our style. With a mix of acrylic, chains, and rope, the accessories were designed to take center stage in your ensemble. Fret not, I’ve seen the collection piece by piece: in moderation, they execute the words game into a simple bracelet and necklace that are not as in-your-face as the pieces shown in the show. It’s a conversation starter accessories where people will surely ask you what your accessories will mean, because each piece is only one part of the story puzzle. Cool, right?

I also just love how the sultry voice of Lana Del Rey singing the tune of Will You Still Love me in the background kind of transported the audience deep in their own thoughts.

Those who wants a more polished look will love the simplicity of Rosalyn Citta‘s Late Bloomers collection. Traditional heritage was at full display from the choice of of material, which was a bronze-coloured metal in transposed into modernity sleek designs and no coupling to create a smooth texture. This bridges the gap in the market for metal accessories, which is currently dominated by overly traditional designs. I could definitely see her accessories worn with power suits.

The last of the finalists and winner of the title, Massicot, brought a breath of fresh air in the overly saturated resin accessories arena. I think playing with resin is both easy and hard: it’s a very great material to work with, but if you play it too safe or too bold, then it can get tacky very easily. Thankfully this did not happen in their case, with their playful take on the colors with nature as their source of inspiration to create an exotic colour palette of blue and brown that is paired with wood. If you saw their previous collections, you will be forgiven for thinking they were made of true gemstones and not resin! But what is magnificent is how they extended their resin accessories to footwear. Look at those colourful cuban heels! I bet it will be a big hit soon.

What about the local fashion brands, who are the finalists? Hit  the next page to find out.

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