L'Oreal Professionnel Makes Hairstyling a Mane Priority at JFW 2014

For the second year running, L’Oreal Professionnel will be the Official Backstage Partner for Jakarta Fashion Week. Part of their backstage duties this year includes providing training to sixty hairstylists from L’Oreal Professionnel salons all over Indonesia to make sure that these individuals have what it takes to work at a high-octane fashion show. More than a hundred hairstylists from L’Oreal Professionnel salons signed up for the training program, but only sixty were selected for the final and are currently going through said intensive training. While there is no questioning the technical and artistic prowess each stylist, L’Oreal Professionnel representatives noted that they were mostly being prepared for the hectic madness that is sure to go on behind the scenes at this year’s Jakarta Fashion Week.

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