Last week, Chris Williams and Paola Pinto of RUSH Hair London flew in to Jakarta especially to rave about the L’Oreal Professionnel Dia, a family of hair gloss products that come in three varieties to cater to those who have never dyed their hair before (virgin hair), want to give it a subtle new flair, and for those who want a more effective product that handles gray roots. Chris and Paola talked about how surveys were sent out throughout Indonesia, and results found that up to 4.2 million women here want to color their hair but are afraid of the damage that comes with hair coloring.
The Dia family’s three variants (Dia Richesse, Dia Light, and Platinium) are softer, less chemically harsh options for those women who want to color their hair while doing as little damage to it as possible. They say that this is the ideal product of choice for women who have never dyed their hair before, so while the Dia products have been around for about a year, it was nice to see some experts weigh in with their positive reviews of the product.
