industry news
16 Aug 2013
Sulwhasoo Will Shoo In Their Products to Jakarta
Our forum members have been raving about this Korean luxury skincare brand for quite some time and now Amore Pacific will launch the brand very soon!
Sulwhasoo was founded on a strong belief in the innate benefits of herbal remedies and traditional wisdom of harmony. The brand is based on the traditional Korean principle of Sang-seng—the ultimate harmony between opposite energies—pursuing a perfect equilibrium between nature and people, body and mind, science and tradition. Through various formulas balancing the benefits of indigenous premium herbal ingredients and modern scientific advances, the wisdom of Sang-seng is reflected all across Sulwhasoo brand and products. With a strong traditional Korean identity, now Sulwhasoo is making its way into becoming a global brand, expanding to Hong Kong, US, China and the South East Asian region.