Comics are an incredible medium and art form that has the power to speak to people of all leanings, so when I see a skincare company collaborate with a major comic book publisher for promotional reasons, my inner comic book dork and beauty enthusiast geek out together. Recently, Kiehl’s teamed up with Marvel superhero Captain America to promote an anti-aging cream for men, and boy did I geek out! I think this is a fun and creative way to appeal to an increasingly growing niche in the skincare market. Dudes are kind of difficult to reach out to when it comes to skincare, but I think Captain America has made it okay for men to care about collagen again.
Kiehl’s has also been busy here when it opened its ninth Indonesian store at Plaza Indonesia’s Glow Living Beauty. The upscale specialty beauty store already has an extensive lineup of tenants, and the addition of Kiehl’s gives it an even bigger signal boost among skincare aficionados. (more…)
