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Because the 'It' Bag Doesn't Need Anything Flashy on It

I don’t know about you, but I’m still in denial that we’ll no longer see the iconic ‘YSL’ logo anymore, anywhere! Hedi Slimane’s move to do major re-branding for the design house has been quite a shock, changing the name to simply – or not – ‘Saint Laurent’. Though it’s only applied to their ready-to-wear, the brand itself is still holding on tight to its ‘Yves’ but it’s still quiet shocking nonetheless.

Apparently, the first appearance of the new logo, a simple and straightforward ‘Saint Laurent’ in white printed on a black background is a tell- tale on Slimane’s direction of the brand.

As evidently seen on Kate Moss’ hands, what looks like to be the next ‘it’ bag from the house of Saint Laurent created by Slimane. A sleek structure Duffle 12 bag that has that understated chic and sleek, but speaks volume. The minimalism of this bag is what’s going to make this bag the ‘it’ and also timeless bag.

We can’t wait to see more of it!

Are you going to be on the hunt for no 12?

 

* Picture from Refinery 29

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