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Happiness is Only a Matter of the Right Colour, According to Lush

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If you are into natural beauty products, you must be familiar with the brand Lush. This UK brand is going to add their first full cosmetic color collection called Emotional Brilliance, available from 21 July onward. Though the launching date is still next month, the spoiler images have been creating a buzz about Lush’s newest line.

This cosmetic line revolves around the belief that colour can shape someone’s thoughts, feelings and behaviour.

“At any time in our life, we could use a bit of emotional support, whether we are taking exams or worrying about our first date, to just getting through our day,” said Rowena Bird, beauty director, international coordinator and co-founder of Lush. Even makeup on its own can lift up any women’s mood, so an added positive vibe on it is always welcomed.

Emotional Brilliance Liquid Lips, Eyeliner and Cream Eyeshadow will be priced at $22.95, whereas Translucent Powder, Skin Tints and Eyes Right Mascara will be priced at $18.95. Sounds very reasonable right for a natural product?

There will be 13 liquid lipsticks, 11 liquid eyeliners and six cream shadows that will cater for your every mood and help you feel positive throughout the day. They contain organic jojoba oil, almond oil, candelilla and rose waxes, a rose petal infusion, cupuacu butter, and Lush’s own invention called eyebright infusion.

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