SK-II; Five Dimensions to Achieve Crystal Clear Skin

Have you tried SK-II’s skincare? Or have heard of them, perhaps? They are most famously known for their Miracle Water or SK-II Facial Treatment Essence, and the ‘magic’ ingredient called Pitera. For as long as I have known SK-II, they always highlight how powerful Pitera impact to our skin, how it can make our skin appears younger. The story of how Pitera was first discovered has been told so many times, in so many different TV commercials (TVC) and print ad.

Now, their strategy has changed. In the most recent TVC for Indonesian market with Susan Bachtiar, their long-time brand ambassador, they highlight the ability of SK-II to Treat Skin’s Five Dimension. The same strategy seems to be implemented globally.

What is the five dimension of our skin to achieve a crystal clear skin? It’s texture, firmness, wrinkle, control over spot and skin’s luminosity level have to be at its optimum level.

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