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High End Labels Spreading Their Wings

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Several high end luxury fashion brands are going beyond their comfort zones, exploring new business territories by designing several lines in technology and transportation, as reported WWD earlier this year.

We have noticed high end labels’ latest venture in signature mobile phones. Armani joined forces with Samsung to design a luxurious LCD TV (scheduled to launch on January 2008) and a mobile phone. The phone was recently revealed during Armani Spring/Summer 2008 runway show in Milan, on September 24th. The Armani-Samsung phone would be the size of a credit card and 10.5 millimeters thick. Quoting from Engadget mobile, it would be priced at €400 (about $557), with several features: tri-band 900/1800/1900 GSM, 3 megapixel camera, 2.6-inch 262K color, QVGA touchscreen LCD, Bluetooth 2.0 with A2DP support, microSD expansion, full Internet browser, and support for H.263, AAC/MP3/WMA audio and MPEG-4 video.

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