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Meet the Man Behind Your Favorite Lip Balm

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The Beeswax Lip Balm by Burt’s Bees is probably a lip balm that you have owned at some point in time, or something that someone you know has raved about. It is effective in hydrating chapped lips, its production of honey is cruelty-free, and it has a sound corporate environmental responsibility program. What’s not to love?

The company had became world famous thanks to its beeswax lip balm and its ongoing commitment to ensuring the survival of bees (the annual decrease of the bee population is a very serious environmental issue that should alarm everybody. To learn more about the importance of these little critters, check out this interactive infographic). In response to increasing demand, the company has today expanded their personal care line to include a wide range of products for men and women: skin care, body care, makeup, and even products for babies.

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One of the design elements that make the Burt’s Bees products instantly recognizable is the sketch of a really chill-looking hairy man. This man is Burt Shavitz, co-founder of Burt’s Bees, and he is a real doozy. 

Screen Shot 2014-06-12 at 7.53.24 PMA compelling documentary called Burt’s Buzz premiered in North America last year, and I hope it makes its way to theaters here too. The documentary follows Burt around and we learn why he was kicked out of the billion-dollar company that he co-founded after finding his calling in beekeeping by sheer accident. Despite hundreds of millions of dollars in turnover, he chooses to live a simple quiet countryside life, and is just mystified by his celebrity status.

The trailer is also filled with footage of Burt engaging in his everyday activities that would make any city-dweller long for a life in the North American countryside: cutting up firewood, beard-twirling, beekeeping, and shooting in the backyard. It’s also rich with quietly  perceptive little quips (“You can rent somebody, but you can’t buy them.”) This really is a man who doesn’t care for the frills and trappings that come with being the most recognizable faces in the beekeeping and personal care industries.

“A good day is when no one shows up and you don’t have to go anywhere,” Burt quips at the end of the trailer. Watch the full trailer below!

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