Who? Emily Weiss, Founder and Creative Director of Into the Gloss.
Why? The curious hybrid of Into the Gloss — part personal blog, part news media– has spawned many imitators, but none of them hold a candle to the original. With an empowering “do whatever you want” philosophy, ITG has become one of the most accessible, educational, and aspirational beauty websites in the past few years. Founder Emily Weiss has a very frank and practical approach to beauty, and her candidness is something that shines through her very follow-worthy Instagram account.
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Who do you follow on Instagram, and why? We’d love to hear who you’re stalking 😉 Don’t forget to also read Putri’s list of her favorite makeup artists on Instagram.
