beauty school
26 Mar 2014
Wednesday Wishlist: Aerin
Where the beauty industry is concerned, I’m often surprised by how easy it is for me to be swayed by beautifully-packaged products. It’s so easy to fall in love with the way a product looks before ever actually getting to try it out, and this has become the case where my feelings are concerning Aerin.
Helmed by Aerin Lauder — progeny of Estee Lauder, heir to the cosmetics giant, and now, entrepreneur — this brand has come a long way since its 2012 rollout. Aerin inherited her grandmother’s business acumen when she expanded her personal brand to fulfill its credo of becoming a lifestyle brand, with a very impressive roster of products that includes shoes and accessories…
…home decor and furnishings…
…and most importantly: an exquisitely packaged beauty line.
Next: Most wanted items from Aerin Beauty