The Balm Instain
The Balm is a cheeky cosmetics company based in San Francisco, with products that are versatile, beautifully packaged, and ingeniously named. Now available in Jakarta are the six shades from their Instain line of long-wearing powder blush. Each shade is named after the corresponding print that accompanies the shade, and each shade is also home to illustrations of the personalities of people who would enjoy the product. Which Instain girl are you? Check you
