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Cool Once More: Moschino, Because Fashion is Fun!

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Lately, I’ve been seeing a cool revival among plenty of brands that have taken a backseat in the war of luxury brands. This is why I thought it would be a cool idea (pun intended) to do a series of articles with the “Cool Once More” label. What do you think, girls? Let’s get this train going.

Moschino is a brand that is especially dear to me because when other kids happily wore their Levi’s, my dad decided that I was better off with Moschino jeans. So I spent my teenage years with friends mocking the conspicuous peace sign made out of gold metal sealed at the back pocket of my jeans. Random people would just walk up to me and say “Peace, yo!”

In my dad’s defence, way back when Italy still used the Lira instead of Euro as their currency, a pair of designer jeans were cheaper than Levi’s. So it’s a brand that I grew to love because of this long-term involvement from my youth. But while that gold peace sign is such an obvious tell for Moschino jeans, it’s not unusual for the rest of their products to have in-your-face insignia or the Moschino logo in its characteristic bold font.

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