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Louis Vuitton Embraces Indonesian Street Culture

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Last month, we reported on our Facebook page of the collaboration between artist Eko Nugroho and Louis Vuitton, and I thought I’d expand on that a little bit, seeing as we are dedicating one post every day in August to a figure in Indonesian fashion and beauty!

So Eko Nugroho is a Yogyakarta-based artist who was selected to be part of a special Fall/Winter ’13 project that involved other prominent international street artists such as EINE from the UK and eL Seed of France. Each artist was asked to design their own take on the Louis Vuitton scarf, and Eko’s eventual design turned out to be a pop art-inspired commentary on the social issues of Indonesia through a reinterpretation of Indonesian flowers, corals, and foods. The motifs of masks and identity also play a part in the silk-screened design, with Eko commenting that modern society is one full of masks and multiple identities.

At the meet and greet session held in mid-July, Eko emphasized how Louis Vuitton gave him complete creative freedom to design the scarf as he saw fit. “They told me I was an individual artist, that I am not Louis Vuitton. They didn’t want me to be dominated by Louis Vuitton or its extensive product history,” he revealed with a smile.

Eko’s print began life as one in a series of six paintings that he prepared for the project, so it had to be photographed and processed before being silk-screened onto scarves. The final product was a “rich process” for Eko, with him being inspired by everything within Indonesia: flowers, corals, foods, and even social issues made their way into the final print as well. He doesn’t even try masking his pride in being Indonesian, stating that this is a country rich in colors, aroma, and tradition–something he was very keen on sharing with the world.

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