I attended a seminar held by the master of online marketing, Nukman Luthfie, earlier this month. Marketing has always been a long time passion of mine, I graduated with marketing degree for my undergraduate, I even owned a blog called www.klikmarketing.com during my senior year. That was back in 2001-2002, but I was too busy with assignments and everything so I let it neglected and eventually closed it.
Anyway, this seminar is focusing on the web 2.0 marketing. We all know that our time is spent mostly in front of the internet..RIGHT? I doubt anyone in here watch more TV than they do using the Internet. I my self never watch TV anymore, I probably turned it on in my room whenever I’m getting ready, getting dressed and getting my make up done for about 30 minutes. But I have never turned it on to specifically sit down and watch it!. Okay, maybe on a rare occasion that I happen to be at home on Saturday night, I’ll turn it on to watch Extravaganza, but even that, I would still have my laptop on my lap..:)
So, with this new habit that people have acquired, marketers have to shift a little bit of their strategies, they have to follow the trend and find where their consumers are!!.
Google, Yahoo, Blogger, WordPress, Facebook, Friendster and Kaskus are ranked in the top ten visited website that are clicked through this country. Those data can summarize that people do their research. When they are looking for something, they type the keyword in Google/Yahoo search and those search engines will lead them to any website that has article related to the keyword. Most of the time, they will be lead to someone’s blog (this explains why blogger and wordpress are in there since these two platforms are Google friendly) who have written something about the keyword. If you see Fashionese Daily Statistic there are A LOT of people every minute who come here by typing all kind of keywords, mainly make up brands, skincare, beauty salon, designers, high street brands, sales info and so many other things.
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